10 New Tricks to Boost Adsense Earnings

Here are 10 new tricks to boost your adsense earnings!

1) Color code your ads to match your web site palette *exactly*. Don't use frames around your ads. Instead, in the AdSense code generation interface, make sure you choose the same color as your page background for the ad frame and the ad background.

When choosing the ad heading colors, match them to the *exact* color of your page headings. Use the exact same ad background shade as your page background. Use the exact same ad text font and color as the text on your pages.  Notice the 4 link ad unit at the top and the skyscraper text ad unit on the left hand side under the heading Ads by Google as you scroll down the page? The link and text colors are identical to the color palette used throughout the rest of the page.

Near enough is NOT good enough. If you can't quite get the color matching right, use Google's built in color palette together with the RGB to HEX or vice versa color converter on this page - http://www.w3.org/MarkUp/Guide/Style. That handy little tool was a life saver for me.

This is probably the one single tweak that made the most difference to my commission levels.
 
2) Try not to use the traditional horizontal banner style or leaderboard image ads because people are blind to them.
 
3) Use Google's own AdSense optimization tips and visual heat map to assist you in deciding where on your page to place your AdSense ad code.
 
4) Research competitive keywords using a keyword research tool such as Keyword Discovery or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. This article - http://searchenginewatch.com/facts/article.php/2156041 - is a good source of frequently searched keywords. Targeting popular keywords should trigger AdSense ads on your pages that utilize those keywords. The more popular the keyword or phrase, the higher AdWords advertisers are generally willing to pay-per-click for it so the higher your commission on those clicks.
 
5) Incorporate the AdSense code into your page so that the ads look like a regular part of your site. You can see an example on this Internet Dating Stories site - http://www.lovestory.com.au - where link ads are incorporated within the regular left hand navigation of the site under the heading "Sponsor Links".
 
6) Use Google's new 4 and 5 link ad units wherever possible. They seem to have a much higher Click-Through-Rate (CTR) than regular ad styles. You can view all the AdSense ad formats at https://www.google.com/adsense/adformats. 

7) Place images next to your ads to attract the eyes. You can see this in place on the search engine article library page at the bottom where 3 images draw your attention to the bottom of the page. But be careful here - the use of arrows or symbols enticing viewers to click are NOT allowed by Google and publishers may NOT label the Google ads with text other than "sponsored links" or "advertisements".

8) Use the full allowance of multiple AdSense ads on each of your pages - 3 regular AdSense ads, plus 1 link unit. Use careful placement of these ads so they blend into your site and don't distract from your content. Clever use of this allowance can be seen on this page about bad Internet dating stories - http://www.lovestory.com.au/bad-stories.htm - where you see:

• 1 horizontal 4 link ad unit towards the top of the page under the first paragraph.
• 1 vertical skyscraper text ad unit about halfway down the left hand side under "Sponsor Links".
• 1 vertical skyscraper image ad unit down the left hand side under "Sponsor Links".
• 1 horizontal text banner unit at the bottom of the page with images above each ad to draw attention to them.

You can also include 1 AdSense referral button in addition to the 3 other units.

9) Tailor your page content to a particular niche or focus. Page content that is tailored towards a specific theme is more likely to trigger AdWords ads that closely match the content and are therefore more likely to interest your visitors and inspire them to click.

Don't create pages merely for the sake of placing AdSense ads. Visitors (and search engines) can see through this ruse in an instant.
 
10) Use custom Ad Channels for each of your ad placements, for example, "Top 5 Link Unit Blue Palette" or "Left Side Navigation Image Skyscraper" etc. Tweak, track and measure the success of each of these custom channels so you know what gives you the highest CTR. Some ad formats and colors will work better than others, but you won't know which until you test, test and test some more!

Source: http://www.sitepronews.com/archives/2006/apr/19.html

How To Increase Your Blog's Earning Potential with Google AdSense

When you include Google AdSense ads on your blog, there is certainly potential to make money, but how? Many beginner bloggers have Google AdSense ads running, but the earnings aren't coming. Follow the steps below to give your blog's Google AdSense program the greatest chance for success and start making money now.

 

Time Required: Ongoing

Here's How:

1. Determine your blog's primary focus.
   Google AdSense ads are most effective when they are served to people who are interested in the products and services those ads offer. With that in mind, Google AdSense tends to work best on blogs that are about niche topics such as a specific product or hobby. Consider how you can make your blog's topic more focused to better attract specific types of readers and specific types of ads.
2. Write consistent and focused content.
   Google serves ads based on the content on each of your pages. The more focused your content is on each page, the better Google can determine which ads are the most relevant to your readers. Write consistently and stay focused on a specific topic to increase the likelihood that Google will display ads on your blog that your readers are apt to click on.
3. Work to increase your blog's traffic.
   The more visitors to your blog, the more potential for clicks on your Google AdSense ads. Work to increase your blog's traffic to boost your chances for ad click-throughs. However, keep in mind that if you write focused content, the ads on your blog will be relevant to that content. The traffic that comes to your blog needs to be interested in your blog's topic and your content, or they are not likely to be interested in your corresponding Google AdSense ads. Work to drive traffic but make a concerted effort to find traffic that adds value to your blog.
4. Research and test keywords.
   Google serves ads through its AdSense program based on keywords. Advertisers bid on keywords relevant to their businesses. Some keywords are more popular than others and therefore, drive higher bids. Higher paying keywords also mean higher payouts to you when your readers click on them. The ads served on your site are determined by the content on your site. If you're writing about topics related to higher paying keywords, then you're likely to earn more money from your Google AdSense program than if you wrote about topics related to lower paying keywords.
5. Test Google AdSense ad positions on your blog.
   You can display Google AdSense ads just about anywhere on your blog. Test a variety of positions on your blog to determine which work best for you in terms of generating click-throughs and maximum revenue.

Tips:

1. Check with your blogging software provider and blog host to ensure your blogging package allows you to place Google AdSense ads on your blog. For example, Wordpress.com does not allow Google AdSense ads.
2. Don't fall victim to the allure of covering your blog in ads to generate income. Blogs that are cluttered with ads are difficult to read, and readers typically don't return to blogs where the meaningful content is hidden in between ads.
3. Track your results to see what's working, particularly as you test keywords and ad positions. This will allow you to develop the best advertising mix to maximize your blog's income while staying consistent to your blog's brand image and overall message to readers at the same time.

Source: http://weblogs.about.com/od/monetizingablog/ht/GoogleAdSenseTp.htm

How to Increase AdSense CTR in new Ten Easy Steps

As an AdSense Webmaster, you can monitor your CTR and your site traffic to determine how and where your ads are most effective. Maximizing your success with AdSense will be experimentation and trial and error, but there are some things you can do from the start to help your CTR along.

1) Ad Placement

Many websites try to hide the fact they have ads. They put them at the bottom of the page or only have one or two that are so small, the rest of the page distracts from them. While it's okay not to want to bombard your visitors with a site of ads, those ads are also a crucial part of keeping your business functioning. If magazines tried to bury their ads under all the content, they wouldn't be in business for very long, would they? Your site should be the same way. Place ads where they can easily be viewed and where they're visible to your visitors.

2) Ad Text Color

The text color of your ads should match the text color of your site. If you use bright blue for headlines on your site, use that for your AdSense headlines as well. This makes it appear as if the ads are part of the content.

3)Page Content

Choose a broad niche for your site, then break it down into smaller niches. Those smaller niches go on separate pages. This is also site organization and will help you place better-targeted ads. For example, if you have a computer site, break it down into sub niches: repairing computers, new computers, used computers, software, etc.

If you lump things together on one page and don't organize, you'll find that your CTR will be lower because your content is unorganized and scattered; therefore, your ads aren't as helpful to the visitor as you may think.

4) Don't Label Them as Ads

Don't label them as ads or sites sponsors. Although these are the only two terms allowed by Google, there's no need to point out that these are ads. It will just prevent them from blending in with the content of your site. Since the ads are targeted, if you allow them to, they will appear to be additional information on what your visitors are already interested in. Don't put a sign there letting them know they're wrong and it is, indeed, a "dreadful" ad.

5) Ad Appearance

Take away the border and background colors of your AdSense ads. These make them stand out as ads rather than information your visitors will be interested in. As said earlier, your ads should blend into the page. By making them appear as information you're providing, you're giving them another point of interest rather than an ad that many people might shy away from.

6) Expand Your Site

Expanding your site and adding pages should go hand in hand. However, expanding your site could just mean adding and refining content. It's important that you add pages with quality content as well. This increases your search engine ranking and gives more pages for AdSense ads.

7) Move the Ads

Sometimes return visitors only see what's new or what's changed. Move your ads from time to time, especially if you notice your CTR dropping. More often than not, you'll see an increase again as those same return visitors notice something in a different place and actually start to click through the same ads they didn't "see" last week.

8) Ad Format

Wider ads appeal to more visitors because they're easier to read. If something is easy to read, someone is more likely to take the time to read everything rather than just glancing at the first few words. However, it's important to balance your ads and the content on your pages. You'll discover that the way you think the ads should be for optimal CTR aren't always where they need to be. Monitor your ad placement versus CTR and you'll find the place and format that works best on each page.

9) Don't Chase the Million Dollar Keywords

Don't try to compete with the experts for the $100 keyword. It may work from time to time, but you'll have more success with mid-range keywords, and less competition too. By using mid-range keywords, you are more likely to achieve success over the long term. Remember that success in driving targeted traffic to your site by being ranked high in the search engines will increase your CTR with AdSense.

10) Use Text Ads, not Image Ads

By far, more webmasters have had success with text ads and not image ads. They look more like part of the document and are more appealing to visitors. Feel free to experiment with both, but text ads blend into your site better and result in higher CTR.

When trying any new method of using AdSense or new placements, be sure to monitor and track the results. After all, you're experimenting to see what brings you the highest CTR. By documenting your results, you'll know what makes the most money for you and you'll become one of the AdSense Webmaster gurus in no time at all.

Source: http://www.demc.com/artman/publish/article_51.shtml

Simple Adsense Tips to Increase CTR on Your Blog

If you are a new blogger or an established one, there’s no doubt about it that you want to earn money with Google Adsense. One of the most important tricks to increase your adsense earning is to increase the click through ratio or CTR of your blog. Here are some of the effective ways to increase the CTR on your blog.

#1 Your AdSense ads should be so integrated into your blog or website that it does not look like an ad at first glance. Try and Avoid using a banner, as their response rate is very low.

#2 There is a tendency to react more on text ads as compared to image ads. So, use as much of text ads as possible in all the pages, which is in many cases mistaken as a part of online content and so is the higher click through rate.

#3 Make your ads blend with the background of your blog or website. Using ads without borders is a trick to attract more visitors.

#4 One of the most important factors is the placement of the ads, Try placing the ads just right below the title of the blog post or website page. There are higher chances to click on it, as the ads will look much closer to the content.

 #5 No matter how much your blog or website is occupied with the Latest technologies or news. This is not all to make a blog popular, as you must implement unique and legal ways to bring in traffic. For this try using Google Adwords, Yahoo and Search Engine Optimization. 

#6 Last, yet equally important is that the content of your blog posts or website must be unique. You also need to feed your blog or website with fresh and new relevant content to gain returning visitors.

Source: http://www.techzoomin.com/simple-adsense-tips-to-increase-ctr-on-your-blog/

Adsense increases the size of Competitive Ad Filter up to 500 sites

The increase of Competitive Ad Filter up to 500 sites by Adsense is expected. In fact I don’t think 500 sites is enough, perhaps I should say it is never enough. The Competitive Ad Filter is introduced by Adsense for the purpose to block ads leading to competitors’ sites. That’s what Adsense suggested or wanted publishers to use, but in actual the Competitive Ad Filter isn’t treated that way. Most of the publisher uses the Competitive Ad Filter to filter out those so call low price Ads. By doing so it is said that publisher is able to increase the Adsense earning. How true this is? Well, just try it out yourself and you’ll get your answer from your Adsense earning. Just by using the Adsense Preview tool, you’re able to view the destination URLs and listed them into the Competitive Ad Filter. The price of the Ads will not be shown but you can easily judge the price of the ads from the geological target and the quality of the site. Normally sites from United States with high quality design pay a high price in advertisement. The key to increase earning in Adsense is to make full use of the Competitive Ad Filter by make ways for high price ads by removing low price ads. Some publisher might also go on by removing ads that they feel their readers might not be interested.

Let’s talk about the so call “competitive ads”. Basically it’s an advertisement from sites that have the same interest with yours. Meaning if you’re selling cars at your site, you should also block ads that lead to sites that sells car. When you place Google Adsense on your site, chances are that most of the ads displayed can be considered as competitive ads. That’s because Google Adsense display ads that are relevant to your site. It is better to remove Google Adsense if you do not want your customers to move away from your site or provide another option for your customers. Leaving the one and only option for your customers to click on is the best way to convert a deal.

Besides even if you allow your competitive ads to display on your site, that doesn’t mean you’ll get nothing out from it. At least you’ll earn some money when customers click on the Ads to check out similar options. If customers don’t like it, they can always come back to the previous site. All you need to do is create a better site so that customers return. That’s how a business should be done.

Source: http://www.toasteggme.com/index.php/money-making-opportunities-announcement/adsense-increases-the-size-of-competitive-ad-filter-up-to-500-sites/

Increase Your Money Making Opportunities with Google Adsense General Category Extended

Google Adsense has releases the category blocking feature to all publishers in English-speaking countries. It’s basically an update which offers publishers more control over the ads. Publishers are able to prevent competitors’ ads and unsuitable ads from appearing. The feature enables publishers to opt out of receiving ads from across 170 specific categories.

It is good that Google Adsense provides publishers more control over the ads appeared but there is no guarantee the changes can increase the money earn. In fact if you’re not careful with the category blocking feature, you might end up making less money than usual. So before you start to click on the category that you think might not be getting your site any money, it will be better to spend some time researching the best way of using it. That includes going through Google Adsense forum, Adsense related community and check out blog reviews on ads filtering. Your main goal is to use the ads filtering feature to increase your earning.
Basically there are two actions that you can do with ads filtering feature:

First is to filter unrelated categories that might not interest your audience.
Second is to filter out the low paying ads.

The first action is easy because you generally filter out categories that are absolutely not related to your site like political, travel or sports. This is to filter out those ads which your audiences are less likely to click on. In theory this should increases click through rate but again you have to experiment, test it out and confirm it. You should just filter out categories that are 100% non-related to your site and leave those categories which you’re not sure.

The second action is a bit difficult and complicated because you have to find out which ads give the lowest paid. Plus the ads which you determine having the lowest pay today might change when advertiser increases their investment. This is the part which I consider as a nonstop process to maximize Google Adsense earning. But still there are lots of tools and websites which can help us decide the ads to filter. At AdsBlackList.com you can check out the list of most recent low paying advertiser. You can use SpyFu to check competitive keywords and determine the most paying category. You might not be able to filter all the unwanted ads but you can surely avoid filtering ads that are well paid.

Google Adsense ads filtering might reduce your earnings if you’re not careful. If you do it right, no doubt it will increase Google Adsense earning. So you should take your time testing, tuning and monitoring the results.

Honestly, I rather spend my time producing good quality content but still if your Google adsense earning is way lower then you expected, it’s good to improve your ads quality by doing some filtering.

Source: http://www.toasteggme.com/index.php/money-making-tools/increase-your-money-making-opportunities-with-google-adsense-general-category-extended/

How To Increase CTR, CPC and Your Adsense Earnings - Part 5 of Part 5

Increasing CPC and CTR at the same time



In order to increase CTR, you want to eliminate ads that you know are very unlikely to be clicked. I use the followings steps to accomplish this:

Visit your pages and look at the AdSense ads that are being displayed. If you think they are unlikely to be clicked on, chances are your visitors will agree. Note the advertiser and add it to the Competitive Ad Filter in AdSense your AdSense account. This will eliminate that advertisers ads from showing up on your page.

Repeat Step 1 over and over until you are getting ads that you think are likely to get clicks and none that you think are unlikely to get clicks.

Once you have identified some ads that you feel are likely to be clicked on, head over to keywordspy.com and spyfu.com and do a little research on the advertisers publishing those ads (plenty of existing threads explain how to use those two sites).

Now, you have a list of advertisers and all of the relevant keyword information – including how much they pay per click, how much they spend daily, where they rank for each keyword, etc). You are half way there!!!

Next, you will need to know what keywords your page ranks for. I use Market Samauri to track my keyword ranking – surely you have some way of accomplishing the same thing. It isn’t important how you get your keyword list, just that you have it.

Now, it’s time to increase CPC.

For each of the advertisers you identified in the process above, identify the ones that are ranking in the top 3 for your keywords.

Then, note the average amount they pay for a click for these keywords.

After going through your list of keywords and advertisers, you will have a list of advertisers, keywords and estimated payment for each click.

At this point, you want to try to get AdSense to show the ads that you feel will likely get clicked more often and have a higher CPC.

To increase the likelihood that AdSense puts ads from these advertisers, mention the advertisers and product names in your page content. It doesn’t matter how you do it, but mention the advertisers name and/or product in your page content a few times.

AdSense will see the following:
1) You mentioned certain advertisers in your page content.
2) The keywords your page is ranking for is very high on the list of words that said advertiser is targeting.

These two factors will increase your chances of getting ads by these advertisers – which you know have a high CPC and you THINK will have a high CTR.

Good Luck...